The Mahalach Foundation Program
The Mahalach Foundation developed and led a one of a kind program to create self-generating income in non-profit organizations by building and implementing a sustainable business model. The Foundation's program included 12 months of professional guidance in developing and establishing self-generating income unit based on each organization’s core work, professional expertise and supporting its vision.
To develop a profit yielding unit for each social business that is based on its core activities and value, and which will generate a net annual profit of at least 100,000 NIS by the end of the program.
Construct an organizational infrastructure for self-generated income among social businesses
Develop business tools and practical models for professional management
Formulate an annual, sales-oriented strategic plan
Criteria for Course Applicants
An annual budget of over 2,000,000 NIS
The association has certificates of proper management
The association has a permanent director who has held the position for at least one year
Initial proposal for a self-generating income initiative
Also, based on the understanding that the organization’s commitment to the process is a basic condition for its success, each association is required to commit to the process by:
Appointing a contact person to head the profit unit, in at least a 50% position
Active CEO participation in the process
Screening Process and Selecting Participants
To participate in the Mahalach Foundation’s program, the associations undergo a careful, five-stage screening process, with the participation of: Mahalach Foundation management, representatives of the Foundation’s circle of partners, Foundation directors, CEOs who completed the Mahalach program, and additional strategic partners.
The program provides twelve months of guidance, in which some 100 hours are dedicated to counseling by Mahalach Foundation professional experts of the association’s CEO and profit unit manager. The guidance process is takes place on two levels simultaneously, combining individual and group work:
Individual association guidance | Bi-monthly strategic counseling sessions
Group counseling | Ten study and enrichment sessions by leading experts in the Israeli market
Main Components of the Guidance Process
Formulating an idea for the profit unit | Creating a product portfolio | Defining target audiences| Mapping the competitive environment | Analyzing quantitative data | Building a financial model | Structuring a business strategy | Constructing a goal oriented sales plan | Forming a client database and sales supporting tools| Legal assistance with drawing up contracts | Formulating a marketing and sales strategy | Marketing through digital platforms | Formulating marketing materials | Managing and integrating change in the association.